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Keeping Cultural Authenticity: A Santa Fe Story


This first talk was given at a local TEDx event, produced independently of the TED Conferences. Dr. Andrew Lovato explores Hispanic and New Mexican cultures of yesterday and today through his research and writings. In his home town of Santa Fe, the interplay of local culture and commercially-driven influences has created the adobe Disneyland that many tourists have come to love. But where does authentic culture stop and the myth of commercial culture begin?



In this second talk by Dr. Andrew Lovato he talks about the Entrada protests in 2018 and why the Entrada, a historical event, is important today as well as the importance of history itself. He speaks of the movement to express these events more honestly and look at the wounds and heal them. He discusses the creation of new events after much negotiation. He sees this as a solid start in healing cultural relations.



Andrew Lovato is an Associate Professor of Speech Communication at Santa Fe Community College. He received his Ph.D. in Communication with an emphasis in Intercultural Communication from the University of New Mexico in 2000. Lovato was selected as a Fulbright Scholar in 2008. Lovato is the author of "Santa Fe Hispanic Culture: Preserving Identity in a Tourist Town" and “The Year Zozobra Escaped: Featuring Zozobra’s Great Escape". His latest project is a serialized version and podcast of his latest book, "Elvis Romero and the Cosmic White Corvette". Lovato is a contributing author for four other books related to New Mexico history and culture. He has also written numerous articles and given lectures related to New Mexico history and culture for various groups and organizations.

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